THE LOST TIME ONE
Our KC had been away from practice for some time for personal reasons.
She asked for our help to get her practice back on track.
We designed a strategy that would allow her to focus on the two practice areas that would yield the highest income, quickly.
We also designed a marketing strategy on LinkedIn, focusing on the use of google keywords to help her reconnect with former clients, elegantly.
Within six months of working together, our client was on track to earn over £1m per annum. Within 18 months, her billings exceeded £2m and she had re-established herself as the go-to-expert in her field.
Top QC for: Commitment to family above all else.
THE OVERLOOKED ONE
Our KC had been stood down at the 11th hour in favour of a ‘magic circle’ barrister in a Supreme Court hearing.
He asked for our help to reposition his practice with a new set of premium clients. He was not hopeful about the future when we first met.
Together we designed practice model that allowed him to manage several large client matters simultaneously, building a practice model that would free his time to focus on the most complex aspects of a case, eliminating non-fee earning tasks.
Our client continued to attract higher-value cases and was approached by a magic circle set, where he grew his practice exponentially.
Top QC for: Willingness to try new things, tell a good story and design great holidays.
THE ACADEMIC ONE
Our KC recognised that approaching his practice like a jobbing academic was unlikely to help him break through the timbered ceiling.
He asked for our help to adopt a more outward-facing approach to practice development.
We analysed his practice and observed that he was claiming expertise in 13 practice areas. This was confusing the market and limited his opportunity to increase his hourly rate.
We narrowed his specialism to three core practice areas and designed a plan which enabled him to meet prospects in person in way which was comfortable for him.
During the time we worked together, the QC increased his rankings by two classes and was short-listed in his category as Silk of the Year by Chambers & Partners.
Top QC for: Acknowledging with good humour that he could have done it all years before.
THE INTERNATIONAL ONE
The KC wanted to expand is practice beyond the UK and specifically in Russia and offshore.
He asked for our help to prepare for a series of business development meetings in London, Moscow and BVI.
Drawing on Heidi’s experience of international diplomacy, we ‘warmed up’ target clients ahead of time, in order that the QC met prospects much further along the traditional sales path.
We also prepared bespoke marketing collateral to support his conversations with new clients.
Building on his domestic reputation, the QC was recognised for his achievements as a leading international practitioner in the directories and awards and became go-to counsel for HNW Russian clients.
Top QC for: His ambition, fearlessness and huge sense of fun.
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