From “Hi, I’m a junior barrister” to “Yes, we want to instruct you”
Generating instructions from network is easy. Just don't try to sell.
Read More Building Pyramids
It doesn't make economic sense to routinely do the tasks someone else can do instead.
Read More Managing Partner? Junior Associate? Who is my Ideal Client?
Are you competing with a QC for the attention of the Managing Partner?
Read More Once I’m in front of a client, they instruct me.
There's an art and a process to getting in front of clients. It doesn't happen overnight.
Read More But has the cancer come back?
Give the take-away at the beginning of a con. It's all your clients care about.
Read More I don’t have time to grow my practice
The best time to raise the profile of your practice is when you’re busy. This is how to do it without compromising on the quality of your fee-earning work.
Read More Weapon or Tool? The Language of Law
Lawyers have an extensive vocabulary with which to poke each other in the eye. But the language of law isn't a weapon and should be used sparingly with clients.
Read More They’ll think I want to sell them something
Keeping in touch with potential clients between cases, without having an expectation of being instructed by them, is a good strategy to grow your practice.
Read More What shall I do in August?
Your clients are on holiday but your practice ticks on. Here's how to prepare for the new term.
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