Your beliefs about money could be preventing you from earning more.

A junior clerk said to me that he didn’t think his barristers would go for all that Ideal Client stuff.  Fine.  Try marketing to everyone and see how much of your marketing sticks. 

Yes. No. Maybe. It all depends on your practice design.

Barristers don’t fail at anything. Ever. At least not in public. Don’t let the need for perfection be the obstacle to making progress in your practice.

Marketing is a process, not an isolated feat of endurance. Practice patience to yield results.

Each new instruction is an opportunity to generate future referrals. Make your clients feel like you are the only barrister they ever want to instruct.

Some people can wing it.  Until the day they get found out.  The very best never turn up under-prepared.

Lessons from British Cycling in attaining excellence, daily.

Bring clients into your practice with charm and grace and they will never want to leave.